a. Businesses often try to understand the different generations so that they can create and market products successfully.

b. A generation gap consists of the differing beliefs on politics, religion, society, and pop culture that exist between different generations.

c. These beliefs are shaped by the state of the world in which the individuals belonging to each generation grew up.

d. There are, fortunately, ways to bridge the generation gap in certain workplace situations.

e. Businesses also try and understand these differences to close the generation gap among employees, hopefully building cohesive and efficient workplaces.