The very first large-format billboard (or more accurately a giant poster) was introduced by Jared Bell in 1835. Years later, more and more businesses began to utilise outdoor spaces for advertising. As billboards became popular, many billboard associations were established to regulate the standards of billboard advertising.

In the 20th century, billboard advertising had become one of the most preferred promotion methods as more highways and roads were built. By showing advertisements to drivers and road users, billboards have a much greater reach and can help businesses to boost their brand awareness effectively.

Today, billboards own the biggest share in the outdoor advertising market. While billboards are mostly used for commercial applications, they can also be used in relaying messages such as public service announcements, government information, and personal opinion.

In the early 21st century, billboard advertising was constantly challenged by other forms of advertising. Thanks to the invention of better televisions such as Plasma TV and LCD TV, TV managed to invite some people to spend more time at home. TVs with better screen resolutions have also set a very high standard of viewing experience.

Besides, the invention of smartphones also led to the era of online and social media. With so much interesting content, why do consumers bother to look at the static and boring billboard content?

Billboards must evolve and go digital to retain people’s attention. Digital billboards are made possible due to advanced display technology. While the earliest form of digital billboard was only equipped with a low screen resolution, advertisers quickly realised that it was a successful breakthrough. Why would anyone not want to pay attention to a giant outdoor digital screen?

In addition to solving all the challenges that traditional billboards faced previously, a digital billboard can offer many extra benefits to businesses. Tracking impressions and measuring performance are easier now. Advertising cost is more affordable as printing and labour costs are eliminated. Besides, instead of buying the whole ad space 24/7, businesses can now choose to buy their preferred time slots.